Nicolette founded VerticalC City (formerly Visio Media) right out of university and has witnessed continued success since. Vertical City is a digital elevator advertising company that is home to the world’s first, intelligent ad-serving platform in the DOOH (digital-out-of-home) world. By leveraging our facial-detection technology, we’re able to equip our partners with accurate metrics and data that they’ve never before seen in the offline marketing space.
Using the same proprietary technology, we are also able to target your ads based on time of day, weather, gender, age, and more. Tailoring the right message to the right person has enabled our partners to consistently and successfully create strong brand equity and top-of-mind retention.