Edmonton, AB | July 21 - 23

Why You Should Be There

Digital is a frontier that companies need to conquer if they plan to stay relevant, appeal to new audiences, and take care of their customers.

Ironically, it’s less of a digital-first approach and more about having a holistic and strategic approach for the entire customer journey.

Customers are coming from all directions and channels, and digital experiences are key especially in the era of COVID. Inspiration and engagement within the shopping journey comes from many places.

Having a digital presence can’t just be something companies say they’re working on to check a box. Our speakers are experts in this domain and they will be sharing how to add value to consumers in new and unexpected ways.

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Who Are Your C-Tribe Leaders?

Kyle Norton

Revenue Leader, Retail, Shopify

Kyle Norton runs the Revenue teams for Shopify’s Retail product group including sales, enablement, revenue operations, solutions engineering and implementation. He was previously VP Sales at League Inc and Director, Global Inside Sales at Vision Critical. Kyle is passionate about building teams, growing people and helping companies excel in the new digital economy. During this chat we will explore Kyle’s impression of the ever-changing eCommerce industry, what it means to build a business that provides a full omni-channel experience, how his team is helping businesses thrive during the pandemic, and what it’s like to be a leader in Canada’s fastest growing tech company.

Scott Cunningham

Founder & CEO, Social Lite

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and Conversion Rate Optimization (CRO). As certified Shopify Experts, Scott and his team host Shopify Meetups in cities throughout North America, where they teach ROI-driven eCommerce strategies alongside aspirational store owners and renowned Shopify apps. Scott teaches a course at the University of Alberta on eCommerce sales, and is an avid speaker, collaborator, and continual learner.

Event Details

When: Thursday, September 3rd 6 PM – 7 PM PST:

Where: Zoom link provided in follow-up email once your signed up.

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Get Passes

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Why attend?


This year over 1200 guests will be in attendance at C-Tribe. We’ll be joined by C-level executives, policy makers, promising companies, and influential investors, and savvy students


As technology becomes more embedded in our daily lives, it raises the level of uncertainty for many. Our stages are meant to immerse you with experts who will help you understand what to make of the many emerging and transforming industries.


Whether you’re looking for new business partnerships of employment opportunities, C-Tribe gets you connecting to the individuals and organizations that are looking to grow and opening doors.

Win 2 GA Passes to C-Tribe 2022
Enter below to win a pair of general admission passes to C-Tribe 2022